Home Page Design – Why Does Your Home Page Exist?
Before you do anything else… before you chose your colors, before you choose your images, before you write your copy… you need to know what the purpose of your landing page is.
Without knowing your home page’s purpose you run the risk of
- Having too many calls to action
- Not having a call to action at all
- Being cluttered and confusing
- Hurting your online reputation
- Wasting your time
If you don’t know the purpose of your landing page, how will you know it is doing it’s job? How will you know it is effective?
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