Where Should You Put Your Opt-In Box?
There are numerous places that you can put your opt-in box. But which one is the right one? That depends on your goal for the page it displays on.
If your primary goal is to grow your list, then your opt-in box has to be “above the fold”… that is a visitor to your website should not have to scroll down to see it.
Now that we’ve got that out of the way, should it go to the right, left or center?
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version on Associated Content.
Tags: opt-in box placement
List Building | cspothitt | 
February 9, 2010 9:34 am
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By cspothitt, March 22, 2010 @ 9:46 am
From Jakob Nielsen’s Alertbox for March 22, 2010:
“Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.”
This is why I say you need to get your opt-in box above the fold if growing your list is the main goal of your web page.
For more: http://www.useit.com/alertbox/scrolling-attention.html