When your business is (or goes) online, your domain name is what makes that critical first impression. Get it right, and you’ll find it easier to promote your business. Get it wrong and you could do damage to your online reputation.
Your domain should accomplish several things:
- Clearly identify what your business or website is about.
- Capture interest in visiting the website.
- Help with search engine optimization.
- Be easy to understand and remember.
- Support your brand.
Let’s go over each of these in a little more detail.
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Before you do anything else… before you chose your colors, before you choose your images, before you write your copy… you need to know what the purpose of your landing page is.
Without knowing your home page’s purpose you run the risk of
- Having too many calls to action
- Not having a call to action at all
- Being cluttered and confusing
- Hurting your online reputation
- Wasting your time
If you don’t know the purpose of your landing page, how will you know it is doing it’s job? How will you know it is effective?
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If your business is to thrive… and your website to do its job… you must know what your target market wants. But you can’t stop there. You must also know how you can help them in a way that no other can.
You must know your target market’s greatest fears and most cherished desires. And you must know what sets your solution apart from the solutions offered by others.
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Not all home or landing pages are created equal, nor do they have the same goal in mind. So, if you want yours to do its job, you need to know what that job is.
Your home page can accomplish several different goals… just not at the same time. That’s why most online business owners have several websites, each with their own landing page. Let’s take a look at the jobs a home page can accomplish …
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If your website is going to be effective, it needs to speak to your target market. In fact, to be truly effective, it needs to speak to your ideal client. Do you know who that is?
One way to define your market is to take a good look at your current clients and identify those characteristics and qualities that are common among those whom you enjoy working with.
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Did you know that editing is just as important in writing compelling copy as the writing? However, some entrepreneurs either skip this critical step or don’t do a thorough job. I’m not talking about proofreading here. You should do that too, but before you do that you need to go through a substantive edit, and here is how you do that.
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If one of the purposes of your writing, whether for article directories or your blog, is to showcase your expertise, you need to convey authority on your topic. Yes, this may seem like a no-brainer, but you might be surprised at how often this can be overlooked. In this article, I will share seven things you can do to express confidence, authority and expertise in your writing.
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We all know that blogs have emerged as powerful marketing tools, especially for the solo entrepreneur. This is, in part, because blogs fare so well in search engine results. This fact alone has led to the evolution of many marketing tactics using the blogging platform as their base.
Here are five practical ways to use your blog to promote your business and build a following of loyal prospects:
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Are you looking for an inexpensive way to build your list over the long-term? Then I suggest you write great articles and post them on articles directories. Although not a “build your list fast” technique, article marketing can be a powerful way build your list and grow your perception as an expert over the long run. I’ve used it to build highly targeted lists for some of my websites and am always surprised at how well it works.
And you can get these results by following this simple 5-step plan:
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Prefer multimedia? A slightly different video version is available on YouTube.com.
As a solo entrepreneur, it is especially important that you have a plan for your business, including your blog. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of the way. Believe me, I know how easy it is to get sidetracked by new trinkets for your blogging technology. But if you want your practice, your business and your blog to succeed you need to stay focused.
It is a good idea to have a “blogging plan” written down somewhere. Here are some things you should include in this plan.
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Prefer multimedia? A video version is available on YouTube.com
Home Page Design | cspothitt | 
January 12, 2010 2:03 pm | 
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