Did you know you can improve your search engine results just by using simple HTML tags more effectively? In this article, I’ll share those you can use today to improve search engine rankings… even if you’re not a webmaster.
Tags: search engine optimization, seo
Home Page Design | cspothitt | 
March 8, 2010 10:09 pm | 
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The first thing someone will read when they land on your home page is the main headline. Does it give them a reason to stick around? Too many times, people use “Welcome to my website” as their main headline. But this is just a waste of virtual real estate.
People move quickly on the web, if you don’t speak to them within the first few seconds, you’ve lost them. Your main headline will profoundly affect whether a visitor to your site stays to read some more, opts into your list or just move on to the next website.
Here are three tips to make sure your headline moves your visitor in the direction you want them to go.
Tags: headlines
Copy Writing | cspothitt | March 2, 2010 2:10 pm | Comments (0)
Your opt-in bonus should be a bridge between your prospect and the products and services you offer. The best incentives provide what some call the “pink spoon” experience… a free taste of what you have to offer.
The idea behind an ideal opt-in bonus is that it is a low-risk way for prospects to sample the wares. So, your opt-in incentive needs to accomplish these things:
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version at Associated Content.
Tags: ethical bribe, opt-in bonus, opt-in incentive
List Building | cspothitt | February 22, 2010 9:05 pm | Comments (0)
Why would someone what to opt-in to your list? Do you have a compelling reason for them to do so? The beauty of opt-in list building is that you can grow very targeted lists… if you know how to entice members of your target market correctly.
Step One: Understand your ideal prospect. …
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version at Associated Content.
Tags: opt-in box, opt-in list
List Building | cspothitt | February 16, 2010 11:21 am | Comments (0)
There are numerous places that you can put your opt-in box. But which one is the right one? That depends on your goal for the page it displays on.
If your primary goal is to grow your list, then your opt-in box has to be “above the fold”… that is a visitor to your website should not have to scroll down to see it.
Now that we’ve got that out of the way, should it go to the right, left or center?
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version on Associated Content.
Tags: opt-in box placement
List Building | cspothitt | February 9, 2010 9:34 am | Comments (1)
In July of 2009, I did a series of blog posts on the Women’s Business Gallery about marketing books, both fiction and non. I believe this series might be useful to you, so here are the links:
Tags: book marketing
Marketing | cspothitt | February 7, 2010 10:24 pm | Comments (0)
If you don’t have a list of prospects and clients you can send marketing messages to, then you probably don’t have a sustainable business. Therefore it is critical that you collect information from visitors to your website with an opt-in box. Here are some addition reasons to have an opt-in box:
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version at Associated Content.
Tags: opt-in box
List Building | cspothitt | February 2, 2010 2:40 pm | Comments (0)
They say a confused mind takes no action. So, if a visitor to your home page becomes confused, this visitor will not take the action you want… they will leave.
So, when planning out the look and feel of your website and, most importantly, your home page, you need to have a clear idea of what you want your visitor to do. Then you need to make sure that this is communicated with certainty to your website visitor.
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version at Associated Content.
Tags: domain name
Home Page Design | cspothitt | January 26, 2010 1:43 pm | Comments (0)
Whether you have thousands of pages to your website or just a handful, your navigation needs to be simple and easy to use. If your website visitors find it too frustrating to navigate your website… be it to cluttered or not enough navigational points… they will leave your website, most likely never to return. Here are some pointers to keep your navigation concise and effective.
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version on Associate Content.
Tags: website navigation
Home Page Design | cspothitt | January 18, 2010 8:05 pm | Comments (0)
Take this quick quiz to see if the home page of your website is up to stuff and doing what you want it to do.
Tags: Home Page Design, self assessment
Home Page Design | cspothitt | 8:03 pm | Comments (0)
