We all know that blogs have emerged as powerful marketing tools, especially for the solo entrepreneur. This is, in part, because blogs fare so well in search engine results. This fact alone has led to the evolution of many marketing tactics using the blogging platform as their base.
Here are five practical ways to use your blog to promote your business and build a following of loyal prospects:
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Prefer multimedia? Watch the video version on YouTube.
As a solo entrepreneur, it is especially important that you have a plan for your business, including your blog. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of the way. Believe me, I know how easy it is to get sidetracked by new trinkets for your blogging technology. But if you want your practice, your business and your blog to succeed you need to stay focused.
It is a good idea to have a “blogging plan” written down somewhere. Here are some things you should include in this plan.
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Prefer multimedia? A video version is available on YouTube.com
A blog for business is a bit different from a personal blog, as you probably already guessed. When you plan your blog for success, you should also give some thought to what your business blog will look like.
Your blog’s layout and design plays a big role in how effective it will be. Here are a few tips to make your blog stand out from the millions of other blogs out there.
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Blogging | cspothitt | 
February 7, 2009 9:41 am | 
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