The first thing someone will read when they land on your home page is the main headline. Does it give them a reason to stick around? Too many times, people use “Welcome to my website” as their main headline. But this is just a waste of virtual real estate.

People move quickly on the web, if you don’t speak to them within the first few seconds, you’ve lost them. Your main headline will profoundly affect whether a visitor to your site stays to read some more, opts into your list or just move on to the next website.

Here are three tips to make sure your headline moves your visitor in the direction you want them to go.

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Did you know that editing is just as important in writing compelling copy as the writing? However, some entrepreneurs either skip this critical step or don’t do a thorough job. I’m not talking about proofreading here. You should do that too, but before you do that you need to go through a substantive edit, and here is how you do that.

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Prefer multimedia? Listen to the audio version at Associated Content.

If one of the purposes of your writing, whether for article directories or your blog, is to showcase your expertise, you need to convey authority on your topic. Yes, this may seem like a no-brainer, but you might be surprised at how often this can be overlooked. In this article, I will share seven things you can do to express confidence, authority and expertise in your writing.

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