Did you know you can improve your search engine results just by using simple HTML tags more effectively? In this article, I’ll share those you can use today to improve search engine rankings… even if you’re not a webmaster.
Click here to read more …
They say a confused mind takes no action. So, if a visitor to your home page becomes confused, this visitor will not take the action you want… they will leave.
So, when planning out the look and feel of your website and, most importantly, your home page, you need to have a clear idea of what you want your visitor to do. Then you need to make sure that this is communicated with certainty to your website visitor.
Click here to read more …
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version at Associated Content.
Whether you have thousands of pages to your website or just a handful, your navigation needs to be simple and easy to use. If your website visitors find it too frustrating to navigate your website… be it to cluttered or not enough navigational points… they will leave your website, most likely never to return. Here are some pointers to keep your navigation concise and effective.
Click here to read more …
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version on Associate Content.
Take this quick quiz to see if the home page of your website is up to stuff and doing what you want it to do.
www.squidoo.com/home-page-health
When your business is (or goes) online, your domain name is what makes that critical first impression. Get it right, and you’ll find it easier to promote your business. Get it wrong and you could do damage to your online reputation.
Your domain should accomplish several things:
- Clearly identify what your business or website is about.
- Capture interest in visiting the website.
- Help with search engine optimization.
- Be easy to understand and remember.
- Support your brand.
Let’s go over each of these in a little more detail.
Click here to read more …
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version on Associated Content.
Before you do anything else… before you chose your colors, before you choose your images, before you write your copy… you need to know what the purpose of your landing page is.
Without knowing your home page’s purpose you run the risk of
- Having too many calls to action
- Not having a call to action at all
- Being cluttered and confusing
- Hurting your online reputation
- Wasting your time
If you don’t know the purpose of your landing page, how will you know it is doing it’s job? How will you know it is effective?
Click here to read more …
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version on Associated Content.
Not all home or landing pages are created equal, nor do they have the same goal in mind. So, if you want yours to do its job, you need to know what that job is.
Your home page can accomplish several different goals… just not at the same time. That’s why most online business owners have several websites, each with their own landing page. Let’s take a look at the jobs a home page can accomplish …
Click here to read more …
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version at Associated Content.
If your website is going to be effective, it needs to speak to your target market. In fact, to be truly effective, it needs to speak to your ideal client. Do you know who that is?
One way to define your market is to take a good look at your current clients and identify those characteristics and qualities that are common among those whom you enjoy working with.
Click here to read more …
Prefer Multimedia? Watch the video version on YouTube or listen to the audio version at Associated Content.