Your opt-in bonus should be a bridge between your prospect and the products and services you offer. The best incentives provide what some call the “pink spoon” experience… a free taste of what you have to offer.
The idea behind an ideal opt-in bonus is that it is a low-risk way for prospects to sample the wares. So, your opt-in incentive needs to accomplish these things:
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Why would someone what to opt-in to your list? Do you have a compelling reason for them to do so? The beauty of opt-in list building is that you can grow very targeted lists… if you know how to entice members of your target market correctly.
Step One: Understand your ideal prospect. …
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There are numerous places that you can put your opt-in box. But which one is the right one? That depends on your goal for the page it displays on.
If your primary goal is to grow your list, then your opt-in box has to be “above the fold”… that is a visitor to your website should not have to scroll down to see it.
Now that we’ve got that out of the way, should it go to the right, left or center?
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If you don’t have a list of prospects and clients you can send marketing messages to, then you probably don’t have a sustainable business. Therefore it is critical that you collect information from visitors to your website with an opt-in box. Here are some addition reasons to have an opt-in box:
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Prefer Multimedia? Watch the video version on YouTube or listen to the audio version at Associated Content.
Are you looking for an inexpensive way to build your list over the long-term? Then I suggest you write great articles and post them on articles directories. Although not a “build your list fast” technique, article marketing can be a powerful way build your list and grow your perception as an expert over the long run. I’ve used it to build highly targeted lists for some of my websites and am always surprised at how well it works.
And you can get these results by following this simple 5-step plan:
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Prefer multimedia? A slightly different video version is available on YouTube.com.
To have a successful business, you really need to have a responsive, loyal list of prospects and clients. This is called an “opt-in” list — a list of people who have given you permission to send them your marketing messages. But how do you build this list? There are plenty of ways, but these are the top three.
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List Building | cspothitt | 
February 22, 2010 9:05 pm | 
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