Media Room
Bio
Carma Spence-Pothitt has been a writer and educator for almost her entire life. She first started telling … and attempting to write down stories …. at the age of three. Her talent with words was noted by her fourth grade teacher, who pulled her aside one day and told her she should become a writer.
Momentarily side-tracked by her love of science (she has a Bachelor’s degree in Biology), Carma eventually fell into a career as a science communicator. She has more than 20 years experience in marketing communications, as well as writing and editing, in the fields of health care, food and wine, computers, business, television, biology and agriculture. She can research, digest and write highly technical material while making this same material comprehensible to people unfamiliar with the topic. She has built her career on helping people understand something that is new to them, taking information—from dry facts to common knowledge to scientific research—and making it sparkle with life.
Maybe it’s her ADD or maybe it’s her insatiable curiosity, but Carma has developed quite an eclectic background: a Bachelor’s degree in Biology, a Master’s degree in Journalism from the number one public relations graduate program in the nation (according to U.S. News & World Report), and education in video production, science communication and dance. Her hobbies include baking, cooking, reading & watching speculative fiction, and collecting stamps and vintage science fiction movie posters.
A Toastmaster for six years — earning her Competent Toastmaster (CTM) Award and working half-way to her Able Toastmaster (ATM) Award — she has developed excellent verbal communication skills. She also produced a 27-minute video introducing new and prospective members to the Toastmasters experience.
Carma is passionate, enthusiastic, creative and kind. She pours her heart and soul into her writing and believes that everyone has a gift to give to the world.
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For a longer, more technical bio, click here.
Potential Interview Questions
- What are the 5 deadly mistakes authors, speakers and coaches make with their website’s home page?
- Why is it so important to be clear about the purpose of your website before you start to design it? Can’t you just get something up and tweak it as you go?
- What are the four basic types of website and what purpose do each of them serve?
- Do you have any advice on selecting a good domain name for a website?
- Why should authors, speakers and coaches build a mailing list online?
- Why is the opt-in incentive critical to the list-building process?
- Is there an ideal opt-in incentive and, if so, what is it?
- Do you have any tips for getting a home or landing page ranking well in search results?
- What are the key components of an effective home page?
- What are the six questions you need to answer with your website?
Possible Story Angles
- How can authors/writers/speakers/coaches create a niche for themselves and communicate that focus through their website?
- What are the top incentives authors/writers/speakers/coaches can use to entice visitors to opt into their list?
- What are the five most common types of websites for authors/writers/speakers/coaches and what purpose do they fill?
- How can a blog help an author/writer/speaker/coach promote themselves?
- How do you make an opt-in box compelling?
- How do you make an opt-in incentive enticing?
- What are some basic SEO techniques authors/writers/speakers/coaches can use to improve their website’s ranking?
- What are the six questions your website needs to answer to be effective?
- What are the five key components of an effective home page?
Book Excerpt
You can find an excerpt of the book here. PDF and text excerpts are available upon request.
Book Signing & Speaking
Carma may be contacted for book signings or speaking engagements using the contact form. Carma is available to speak in person or via teleconferencing to groups that serve authors, speakers, coaches and other expertise-based entrepreneurs. Her topics of expertise include:
- The 5 Deadly Mistakes of Home Page Design … and How to Fix Them!
- Build an Online Empire Around Your Passion: Discover Your Unique Niche
- Develop Your Marketing Funnel to Tranform Your Business
- Tranform Your Marketing Funnel Into a Irrististble Vortex!
- Top 5 Opt-In Bonues… And Why You Need Them
- Blogging for Traffic
- Leverage Joint Ventures to Grow Your Business and Catapult You to Expert Status
- Get Known, Be Likable, Gain Trust Using Online Techniques
- The Product/Service Life Cycle and You
Click here to discuss having her speak to your group.
Want to hear her in action first? Check out her weekly podcast, The P.I.B.E.cast, at www.dragonwyze.com/pibecast, or listen to the interviews posted in “Media Mentions” below.
Media Mentions
Internet Radio
Global Talk Radio – The host talks to Carma about product development and Carma’s take on the product/service life cycle
Your Partner In Success on Blog Talk Radio – Host Denise Griffitts talks to Carma about creating a business and marketing plan
Profiting from Teleseminars on Blog Talk Radio – Host Cindi Dawson talks with Carma about using Joint Ventures to grow your business.
Images
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Book Cover – Color Small – 72dpi Medium – 150dpi Large – 300dpi |
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Book Cover – B&W Small – 72dpi Medium – 150dpi Large – 300dpi |
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5″ x 7″ – Color Small – 72dpi Medium – 150dpi Large – 300dpi |
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5″ x 7″ – B&W Small – 72dpi Medium – 150dpi Large – 300dpi |
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7″ x 5″ – Color Small – 72dpi Medium – 150dpi Large – 300dpi |
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7″ x 5″ – B&W Small – 72dpi Medium – 150dpi Large – 300dpi |
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5″ x 7″ – Color Small – 72dpi Medium – 150dpi Large – 300dpi |
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5″ x 7″ – B&W Small – 72dpi Medium – 150dpi Large – 300dpi |
Carma’s Articles
Carma regularly publishes articles on the following websites:
- The Women’s Business Gallery
- Turbo-Charge Your Marketing
- Ezine Articles
- Associated Content
- Examiner.com
- LifeTips
Video Clips
Video clips of Carma speaking are currently not available. However, Carma regularly posts to YouTube videos based on the articles she writes. You can view the at her YouTube Channel.
Syndicated Columns
You can syndicate Carma Spence-Pothitt’s articles straight onto your web site!
- easy one-time setup, takes only minutes
- fresh, informative content on your site
- updates automatically
- best of all, it’s FREE!!
For her articles on Business, Entrepreneurship and Web Presence click here.
Achievements & Awards
Editorial Awards
Carma was the editor behind the launch of CityLink, the quarterly employee newsletter for City of Hope National Medical Center. The first three issues won three awards.
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| 1998 PCLA PRo Awards | The Communicator Awards | The 15th Annual Healthcare Advertising Awards |
Public Speaking
Carma first became interested in public speaking in High School, where she joined the Speech Team, placed 5th in several local and state completions and earned a block in speech.
Later, she joined Toastmasters, earning her Competent Toastmaster (CTM) Award and getting half-way toward earning her Able Toastmaster (ATM) Award, before going back to school to earn her M.A. in Journalism.
Press Releases
Jan. 11, 2010: New Book Sheds Light On Common Mistakes Made on Website Home Pages
Jan. 26, 2010: Free E-Course Explains How To Create an Ideal Opt-In Bonus
Contact
Contact Carma for interviews, book signings or speaking engagements:
Carma Spence-Pothitt
Voice Mail: (815) 642-4092
Contact Form
DragonWyze Communications Website
