| |
A Special Offer for Readers of this Book |
3 |
| |
Dedication |
8 |
| About the Author |
10 |
| Introduction |
14 |
| The Quick 5 Deadly Mistakes Self-Test |
18 |
| Deadly Mistake 1:Not Being Clear on Your Website’s Purpose |
20 |
| |
Who is your target market? |
20 |
| |
What Does Your Target Market Want … That Only You Can Help Them With? |
22 |
| |
What is your website’s job? |
23 |
| |
|
The Branding Website |
3 |
| |
|
The Sales Website |
24 |
| |
|
The Relationship Builder Website |
25 |
| |
|
The Expert Library Website |
25 |
| |
|
The Combination Website |
25 |
| |
A Note About Website Platform |
27 |
| |
The Fix |
28 |
| Deadly Mistake 2: Unprofessional First Impression |
30 |
| |
What does your domain say about your business? |
31 |
| |
Is your website easy to navigate? |
32 |
| |
Is your website easy to look at? |
33 |
| |
Is it clear what you want your visitor to do? |
35 |
| |
Is your website “well groomed”? |
35 |
| |
The Fix |
36 |
| Deadly Mistake 3: Not Collecting Visitor Information |
38 |
| |
Do you have an opt-in box? |
38 |
| |
Is your opt-in box above the fold? |
39 |
| |
Does your opt-in box make a compelling offer? |
39 |
| |
Is your opt-in box visually compelling? |
41 |
| |
The Fix |
42 |
| Deadly Mistake 4: Not Having a Compelling Opt-in Incentive |
44 |
| |
The “free taste” |
44 |
| |
Is your opt-in bonus in a format your target market prefers? |
45 |
| |
Is your opt-in bonus an integral part of your marketing funnel? |
45 |
| |
Does your “opt-in bonus” have eye-catching “packaging”? |
47 |
| |
The Fix |
48 |
| Deadly Mistake 5: Poor Use of Copy and Copy Optimization Techniques |
50 |
| |
Do you have strong headlines? |
50 |
| |
Do you have enticing subheads? |
52 |
| |
Is your copy written in an appropriate voice? |
52 |
| |
Is your copy easy to read online? |
53 |
| |
Are you using the proper HTML tags for search engine optimization? |
55 |
| |
The Fix |
56 |
| Conclusion |
58 |
| Appendices |
60 |
| |
Appendix A: 5 Key Components for an Effective Home Page |
62 |
| |
Appendix B: The Six Questions You Need to Answer with Your Website |
66 |
| More Support and Information from Carma Spence-Pothitt |
68 |
| |
WordPress ReVamp |
69 |
| |
Plan Your Business Vision |
70 |
| |
Coming Soon …Grow & Nurture Your List |
71 |
