Make Your Opt-In Bonus Relevant – To Your Customers and Your Business

Your opt-in bonus should be a bridge between your prospect and the products and services you offer. The best incentives provide what some call the “pink spoon” experience… a free taste of what you have to offer.

The idea behind an ideal opt-in bonus is that it is a low-risk way for prospects to sample the wares. So, your opt-in incentive needs to accomplish these things:

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