The first thing someone will read when they land on your home page is the main headline. Does it give them a reason to stick around? Too many times, people use “Welcome to my website” as their main headline. But this is just a waste of virtual real estate.

People move quickly on the web, if you don’t speak to them within the first few seconds, you’ve lost them. Your main headline will profoundly affect whether a visitor to your site stays to read some more, opts into your list or just move on to the next website.

Here are three tips to make sure your headline moves your visitor in the direction you want them to go.

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